Top 10 Loyalty Programs in India (2025 Edition)

Introduction

In today’s hyper-competitive Indian market, retaining customers and engaging channel partners is more challenging than ever. Businesses across industries — from FMCG and retail to electronicsand manufacturing — are adopting loyalty programs for their channelpartners as a strategic advantage. A powerful loyalty management system doesn’t just reward purchases; it builds lastingrelationships, boosts brand affinity, and drives repeat business.

In this guide, we explore the Top 10 Loyalty Programs in India for 2025. Whether you're a brand manager, marketer, or business owner, this list will help you choose a solution that fits your growth strategy.

What Makes a Loyalty Program "Top"

Choosing the right loyalty solution is about more than just flashy rewards. You need to ensure your loyalty program drives and incentivises repeat purchases and long term associations with your brand. Here are the criteria we used to evaluate the best platforms:

• Real-Time Rewards & Redemption: Instant gratification through UPI, Paytm, gift cards, or QR-based systems for the best customer and channel partner experience
• Customization & Branding: White-label options and deep personalization for your brand to make it memorable.
• Automation & Analytics: Enterprise-grade automation and live campaign tracking to ensure you can tailor your program as per the demand from the market
• Channel & Customer Fit: Tailored support for both B2C consumers and B2B channel partners to ensure you are able to drive the right behaviour at all touch points.
• Ease of Integration: Smooth connections with CRMs, ERPs, and mobile apps to ensure a single source of truth for your business.

The Top 10 Loyalty Programs in India

1. Basiq360 Loyalty Management System

Best for: B2B, manufacturing, and channel partner loyalty

Basiq360 leads the loyalty revolution in India by focusing on outcomes. With a powerful QR-based system, it enables manufacturers and brands to reward their entire channel network — from distributors to retailers to influencers, and even end consumer, all on a single application and platform. What sets it apart is its flexible redemption options (UPI, Paytm, physicalgifts), real-time tracking, and fully customizable white-label mobile apps. It integrate sseamlessly with ERP and CRM platforms and delivers enterprise-gradeautomation with a user-friendly interface.

Trusted by major brands, Basiq360 is redefining loyalty for the Indian market. ExploreBasiq360 →

2. Capillary Technologies

Best for: Retail and omnichannel businesses

Capillary offers a unified customer engagement suite with a strong loyalty module. Known for its data-driven approach, it combines loyalty, analytics, and personalization tools for large-scale retailers. It supports points-based programs, gamification, andtiered memberships.

3. Zinrelo

Best for: Mid-sized B2C brands

Zinrelo is a cloud-based loyalty platform offering seamless omnichannel experiences. It allows businesses to create point-based, tier-based, or cashback loyalty programs while providing deep customer insights. Popular with ecommerce and lifestyle brands.

4. Easyrewardz

Best for: Retail and F&B chains

Easyrewardz offers end-to-end customer lifecycle management. Itsloyalty solution is praised for easy integration with POS systems andCRM tools, and supports campaigns across SMS, email, and WhatsApp.

5. Loyltwo3ks

Best for: Telecom and banking sectors

A robust platform that supports coalition loyalty, digitalwallets, and dynamic points issuance. Known for flexibility andsecurity, it is widely used in heavily regulated industries.

6. Fielo

Best for: Salesforce users and global teams

Built natively on Salesforce, Fielo excels in automating channelpartner incentives. It's ideal for global enterprises already withinthe Salesforce ecosystem.

7. mLoyal by MobiQuest

Best for: Brick-and-mortar retailers

mLoyal turns walk-in customers into loyal buyers through SMS-basedengagement, location tracking, and analytics. Its strength lies ineasy mobile implementation.

8. Annex Cloud

Best for: Global brands and ecommerce

Offers a full suite of solutions: referral marketing,user-generated content, and loyalty rewards. Strong on analytics andsocial media integration.

9. Punchh (Par Technology)

Best for: QSR and food chains

Specializing in loyalty for restaurants and quick-service chains,Punchh offers AI-driven personalization, mobile wallet support, andintegrated ordering experiences.

10. Zoho CRM + Loyalty Add-ons

Best for: SMEs using Zoho ecosystem

While not a standalone loyalty tool, Zoho's CRM can be enhancedwith third-party loyalty extensions, making it a budget-friendlyoption for small businesses.

Comparison Table

Conclusion

With dozens of loyalty platforms available, choosing the right onedepends on your business size, industry, and tech ecosystem. Forbrands looking for a scalable, modern, and customizable solution inIndia, Basiq360 stands out as the most balanced andfuture-ready choice.

Want to learn more? Schedulea demo with Basiq360 today →

FAQs

1. What is the best loyalty management system inIndia?
- Basiq360 is highly rated for B2B and channelpartner loyalty due to its flexibility, automation, and real-timetracking.

2. What are the key features of a good loyaltyplatform?
- Customization, instant redemption (e.g., UPI,Paytm), automation, analytics, and CRM/ERP integration.

3. Is loyalty software worth it for SMEs?
- Yes.Even small businesses can benefit from structured loyalty programs,especially those in retail and FMCG sectors.

4. Which industries benefit the most from loyaltyprograms?
- FMCG, retail, manufacturing, automotive,electronics, and food services see the most ROI from loyaltyinitiatives.

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Author - Manish Choudhary