10 Best Mobile Loyalty Program Apps

In today's competitive market, customer loyalty is more crucial than ever. Mobile Loyalty Management System apps allow businesses to engage secondary, tertiary and end-customers on their smartphones, rewarding repeat purchases and fostering brand stickiness. For busy business owners and marketers, the ideal loyalty app should be easy to use, reasonably priced, feature-rich (points, rewards, referrals, etc.), integrate well with existing systems, and come with reliable customer support. Below, we explore ten of the best mobile loyalty program apps available, with a detailed look at their features, pricing, and ideal use cases. Leading the list with Basiq360, which offers exceptional flexibility and value.

1. Basiq360 – Highly Customizable Loyalty Platform with White-Label Mobile Apps

Overview: Basiq360 is a comprehensive loyalty management system designed to boost engagement and sales across a business’s entire ecosystem – from end customers to channel partners. It stands out for its cost efficiency (enterprise-grade features at a fraction of typical costs), full customization (you can tailor every module to your needs), and the ability to deploy white-label mobile apps for your loyalty program. Basiq360 provides end-to-end coverage of the customer journey and offers premium support (dedicated account managers with 24/7 assistance) to ensure businesses get the most out of their loyalty initiatives. In short, Basiq360’s key advantages include flexibility, affordability, and robust support, making it an excellent choice for businesses seeking a scalable loyalty solution.

• Key Features: QR code-based points and rewards system (enabling quick, app-based point collection); flexible reward schemes (time-based, product-based, region-based promotions); diverse redemption options (points can be redeemed as cash transfers via digital wallets like UPI/Paytm, or for gifts); support for tiered and gamified programs; real-time analytics and reporting for tracking engagement; and integration with other Basiq360 modules (e.g. sales or distributor management) for a unified view. It also allows instant deployment of branded mobile apps for your customers or partners, ensuring a seamless on-the-go experience.
  
  
• Pricing: Paid plans start around INR 8,000 per month for up to 1,000 app users, with scalable pricing for larger user bases. This transparent pricing makes it accessible to growing businesses without breaking the bank.
  
  
• Why Basiq360: Highly customizable platform that can adapt to unique business rules and loyalty logic; cost-effective compared to many enterprise loyalty systems; the ability to launch white-label mobile apps quickly (so your loyalty program can live in your own branded app); comprehensive feature set combining points, gamification, referrals, and more; and excellent customer support with dedicated managers available 24/7. Businesses also appreciate the quick, effortless setup process, allowing them to start rewarding customers (or partners) in little time.
  
  
• Best For: Medium to large businesses and ambitious small businesses that want a flexible, scalable loyalty program. It’s especially powerful for firms that operate across multiple channels or partner networks (e.g. retail brands with distributors, or companies in FMCG/manufacturing) thanks to its partner/dealer loyalty features. If you need a loyalty solution you can heavily tailor and even launch as your own app, Basiq360 is an ideal choice.
  
  

2. Fivestars – Full-Service Loyalty and Marketing for Local Businesses

Overview: Fivestars is one of the most popular loyalty program apps among small and mid-sized retailers and restaurants. It combines a digital loyalty program with automated marketing tools, all accessible via a user-friendly interface. One of Fivestars’ differentiators is its large consumer network – customers carry a single Fivestars app (or phone number login) that works at thousands of local businesses. This gives small businesses access to a broader audience while rewarding their own customers. Fivestars also offers built-in payment processing (Fivestars Pay) with a card reader, so businesses can integrate loyalty with checkout for a seamless experience.

3. TapMango – Loyalty with Branded App and Online Ordering Capabilities

Overview: TapMango is a comprehensive customer engagement platform geared towards small and medium businesses, notably in the food and retail sectors. It offers a robust loyalty program along with options for mobile ordering/e-commerce, all under your own branded app. In fact, when you sign up for TapMango, you can launch a custom mobile app for your business where customers can check their rewards and even place orders or schedule services. TapMango’s approach is very omni-channel: it not only rewards in-store purchases but also encourages customers to shop through the app with integrated ordering and delivery features. For businesses looking to modernize their loyalty and sales, TapMango provides an all-in-one solution.

4. Square Loyalty – Seamless POS-Integrated Rewards for Square Users

Overview: Square Loyalty is an add-on service for businesses using Square’s POS system, enabling a digital loyalty program that is incredibly easy to set up. If your business already runs on Square for payments, Square Loyalty slots right in – customers can enroll with just their phone number at checkout, and their purchases automatically convert to rewards based on rules you define. The emphasis here is on simplicity and integration: Square Loyalty doesn’t require any separate app for the customer (notifications are sent via text), and all data appears in your Square dashboard. It brings the old punch-card concept into the digital age, backed by Square’s reliable platform.

5. Smile.io – Easy-to-Use Loyalty Program for E-Commerce (Points, Referrals, VIP)

Overview: Smile.io is a leading loyalty platform in the e-commerce space, powering reward programs for thousands of online stores. If you run a shop on Shopify, Wix, BigCommerce, or other popular e-commerce platforms, Smile.io can quickly add a fully functional loyalty and referral program to your website or app. Smile.io is known for its accessibility – it’s very easy to set up and manage – and for offering a feature-rich free plan that small businesses can start with. Over the years, it has grown from a simple points plugin to a comprehensive loyalty solution including points, referral bonuses, and VIP tier programs to keep customers engaged. Everything is designed to be merchant-friendly (no coding needed for standard setups) and customer-friendly via a slick rewards widget on your site.

6. Kangaroo Rewards – Omnichannel Loyalty & Marketing with White-Label App Options

Overview: Kangaroo Rewards is an all-in-one loyalty and customer engagement platform that caters to businesses ranging from single-store retailers to large enterprises. It positions itself as a “powerful loyalty program for your business”, emphasizing not just rewards points but also marketing automation, customer feedback, and branded experiences. One of Kangaroo’s notable offerings is the option for a custom white-label mobile app for your loyalty program (on its higher plans), meaning your customers can download your app (powered by Kangaroo) to track points and receive offers. With a mix of digital loyalty cards, promotions, games (like spin-to-win), and CRM features, Kangaroo Rewards acts as a robust toolkit for marketers and owners who want to drive repeat sales and build a deeper connection with their customers.

7. Loyalzoo – Digital Punch Card & Membership Loyalty Made Simple

Overview: Loyalzoo offers a simplified digital loyalty program primarily aimed at small and mid-sized businesses, such as independent retailers, cafés, and salons. It prides itself on removing the friction of traditional loyalty (no more paper punch cards) and even the friction of apps – Loyalzoo allows customers to join and receive rewards with just their phone number or name at checkout, no app download required. That said, it also provides modern features like email/SMS marketing and even subscription-based loyalty (paid memberships akin to “Prime” for small businesses). Loyalzoo’s approach can be summarized as “loyalty program in a box”: easy to launch, easy for customers to use, and flexible to the business’s needs.

8. Yotpo (Loyalty & Referrals) – Loyalty Program Integrated with Reviews and E-Commerce Marketing

Overview: Yotpo is a well-known e-commerce marketing platform, and its Loyalty & Referrals module is a top-tier solution for creating customer loyalty programs, especially for online brands. What makes Yotpo’s loyalty offering special is how it integrates with the rest of the Yotpo suite (which includes customer reviews, user-generated content, SMS marketing, etc.) to provide a unified approach to customer engagement. Yotpo Loyalty allows brands to design highly customizable programs with points, referrals, VIP tiers, and experiential rewards. It’s often favored by mid-sized to larger e-commerce businesses that want a sophisticated loyalty program tightly woven into their overall customer journey (from first purchase to repeat purchases to advocacy).

9. LoyaltyLion – Data-Driven Loyalty Software with Deep E-Commerce Integrations

Overview: LoyaltyLion is another top-rated loyalty program software focused on online stores and omnichannel retailers. It differentiates itself with a strong emphasis on data and analytics, and flexibility in integration – it calls itself a “loyalty platform built on openness,” meaning it can integrate with many other tools and be customized to fit a brand’s specific needs. LoyaltyLion allows you to create a highly branded rewards program with points, referrals, and tiers, but it also shines in how it helps you use loyalty data: you gain insights into customer behavior and can trigger personalized engagements. Many Shopify and Magento merchants use LoyaltyLion to increase repeat purchase rates and customer engagement, leveraging its real-time insights to refine their loyalty strategies.

10. Punchh – Enterprise-Grade Mobile Loyalty for Restaurants and Chains

Overview: Punchh is a loyalty and engagement platform built primarily with multi-location restaurants and retail chains in mind. If you’ve ever used a big restaurant’s app or loyalty program (think large pizza chains, coffee brands, etc.), there’s a chance it might be powered by Punchh under the hood. Punchh focuses on mobile-centric loyalty – helping brands engage customers through mobile apps, online ordering, and in-store touchpoints in a seamless way. It also offers sophisticated analytics and campaign tools, making it a favorite for brands looking to drive not just repeat visits, but also higher ticket sizes and cross-channel engagement. In addition to loyalty, Punchh can handle related functions like email marketing, surveys, and even AI-driven promotions, but at its core it’s about creating a modern loyalty experience that meets customers on their smartphones.

Comparison Summary: Choosing the Right Loyalty App

Each of the 10 loyalty program apps above has its strengths, and the best choice depends on your business size, industry, and specific goals. Below is a quick comparison to help you decide:

• Basiq360: Best for businesses seeking maximum flexibility and customization in their loyalty program. It’s cost-effective (freemium available; paid plans around $100/month for SMBs) and offers white-label apps and 24/7 support – a top pick for those who want an enterprise-grade solution on a budget, or need to include not just customers but partners/dealers in a loyalty scheme. Choose Basiq360 if you want a tailor-made loyalty program with your branding and hands-on support to guide you.
  
  
• Fivestars: Ideal for local retail and service businesses that want a proven, easy-to-use loyalty + marketing combo. There’s no free tier, but it provides immense value by combining rewards, customer relationship management, and automated marketing. Choose Fivestars if you run a brick-and-mortar shop/restaurant and value a large existing consumer network and integrated payment capabilities to drive repeat visits.
  
  
• TapMango: Great for businesses that want to launch their own branded app with loyalty and perhaps even ordering. It’s slightly more involved to implement but rewards you with a robust platform that can boost both in-store and online sales. Choose TapMango if you need a comprehensive engagement tool – for example, a café or spa that wants loyalty points, online ordering/booking, and promo campaigns all in one system.
  
  
• Square Loyalty: A no-brainer for those already using Square – it’s simple, affordable, and seamlessly integrated into your POS. Choose Square Loyalty if you desire a straightforward points program that staff and customers can adopt in minutes, and you’re okay with the program being tied to the Square ecosystem. It’s perfect for small eateries, boutiques, or any shop that wants quick results without extra hardware or apps.
  
  
• Smile.io: Excellent for e-commerce businesses (Shopify, etc.) that want a quick-to-deploy, feature-rich loyalty program. With a free plan and affordable tiers, it’s accessible to startups and scales up as you grow. Choose Smile.io if you run an online store and value ease of setup, a friendly UI, and a balance of points, referrals, and VIP rewards to engage your customers.
  
  
• Kangaroo Rewards: Suited for businesses that plan to grow their loyalty program significantly or want advanced marketing built-in from the get-go. It covers small needs with Essentials ($59) and can go up to enterprise features with custom apps. Choose Kangaroo if you want a scalable platform with gamification and omnichannel perks – for example, a retailer or franchise that wants to start simple but eventually have a branded app and sophisticated promotions.
  
  
• Loyalzoo: Tailor-made for small businesses that prefer a pay-as-you-go model. It’s essentially a digital punch card on steroids, with optional memberships and automated promos, and you only pay roughly $0.15 per active customer (capped). Choose Loyalzoo if you desire a low-friction, budget-friendly loyalty solution – like a neighborhood cafe or salon that wants happier regulars without a hefty monthly bill or a complicated setup.
  
  
• Yotpo (Loyalty & Referrals): Best for growing and larger online brands that want to integrate loyalty with their broader marketing and customer content strategy. It’s a premium option that shines when used alongside Yotpo’s reviews or SMS tools, yielding powerful combined insights. Choose Yotpo if you are an e-commerce brand focused on customer advocacy (reviews, referrals) and retention and you’re ready to invest in an all-in-one platform to boost both.
  
  
• LoyaltyLion: Ideal for data-driven e-commerce retailers who want deep customization and insights. It requires a bit more investment (usually mid-tier plans for full capabilities) but can deliver big on ROI through personalized loyalty experiences. Choose LoyaltyLion if you have an established online store and need a sophisticated loyalty program that integrates tightly with your email marketing, provides rich analytics, and can handle complex reward rules or omnichannel setups.
  
  
• Punchh: Geared towards enterprise and multi-unit businesses – especially in the food and retail sectors – that need a scalable, mobile-first loyalty program. It’s likely too robust for small operations, but for a chain or franchise group, it can drive significant lift in customer engagement through advanced personalization and convenience (mobile ordering + loyalty in one). Choose Punchh if you are a large chain (restaurant, c-store, etc.) aiming to build a cutting-edge, app-based loyalty experience with expert guidance and don’t mind the sizable investment for long-term growth.
  
  

In summary, consider ease of use vs. depth of features: if you’re just starting out, simpler solutions like Square Loyalty, Loyalzoo, or Smile.io might tick the boxes. If you need more muscle and plan to leverage loyalty data in many ways, platforms like Basiq360, Kangaroo, Yotpo, or LoyaltyLion offer that power. And if you operate at scale, Punchh or enterprise plans of other providers will cater to your complexity. Whichever you choose, a well-implemented loyalty app can become a cornerstone of your customer retention strategy – driving repeat business, increasing customer lifetime value, and creating brand advocates in the long run. Evaluate what matters most for your business (budget, features, integrations, support) and pick the tool that aligns with those priorities. Happy loyal customers await!